Digital Marketing vs Content Marketing

                       “Digital Marketing vs Content Marketing: What’s the Difference?”

 Let’s compare this Tech-world with a ‘Tree Traversal’ diagram. A traversal diagram consists of a Root, a Parent class, and a Child class. Here, ‘Technology’ is the root, Blogs/ Internet and social media are the Parent class and Digital Marketing and Content Marketing are the Child classes.

 The part of Digital Marketing and Content Marketing is very crucial to run a platform on the internet using today’s technology. There’s a saying “For one thing, marketing today is impossible without great content”. Yeah, you may wonder how the brand/ product works! Or how the company grows? Behind every growth of the Company or the Brand, there’s a phenomenal marketing strategy called Digital Marketing and Content Marketing. 

 Digital Marketing: 

                    

Probably known as Online Marketing where it handles a group of works in a single panel. Consider a non-profit organization, they release funds for the need, they conduct various programs under various projects like Donations, Distributions, Therapy sessions and many more. To promote this Digital Marketing plays a crucial role where a social media page is created and to handle that a Marketing team is required. What is a Digital Marketing Team? Well, as mentioned earlier social media page, contains some posters, videos, some informational posts. To handle that, obviously, we need video editors, poster makers and most importantly Content writers (which we will discuss below). Without a Digital Marketing Team, nothing can be promoted in the way they want to get promoted. 

 The use of Digital Marketing:

•   SEO rewards businesses, if we publish quality content.
•   Pay-per-click, PPC to work, we need considerable content behind it. 
•   Digital Marketing is budget-friendly.

 Content Marketing:

                                          

To handle Digital Marketing, we need a description called Content Marketing. Instead of making pitches for products or brands, Content Marketing helps to write relevant content either it’s B2B or B2C. A documented content marketing strategy is required for effective content marketing.

 The use of Content Marketing:

•   To handle PR, Content marketing helps to strategize proper content that is read by the audience. 
•   Content plays a crucial role to inbound any leads who handle the Digital Marketing.
•   Behind every social media strategy, there is a first step called Content Writing strategy. 

 Also, there is one disadvantage, when a post is released in the social media platforms, most of the people just see the post and does not even bother about the content. So, it is our responsibility to provide a valuable and informational content to them.

 Analytical Differences between Digital Marketing and Content Marketing:

•   The main difference we can point out is Digital Marketing is very straightforward, and directly conveys words, or views to its audience whereas Content Marketing is quite indirect and subtle.
•   Digital Marketing uses PPC to increase website rankings and SEO for the viewer’s instance whereas Content Marketing tries to strategize the content to gain user confidence. 
•  Coming to it’s Time-framing, Content Marketing is a long-term strategy, because it takes time to write and produce content. Whereas Digital Marketing is a short-term strategy compared to Content Marketing since the work is grouping of various projects into one does not take much time. 
•   Remember, all Content Marketing is Digital Marketing, but not all Digital Marketing is Content Marketing.
•   Despite differences, they also share a similarity is to turn their audience into potential customers.

 According to an article, by ‘Forbes Advisor’ where it says, 

 “Another reason digital marketing is so important to businesses is simply this: it’s where your ideal customer is hanging out. According to the research experts at Statista, as of 2023, there are 5.19 billion internet users and 4.88 social media users worldwide. On average, internet users spend six hours and 40 minutes online every day.”

 Conclusion:

 As the Tech genera on going to be vast and vast, it is our responsibility to increase productivity regarding Digital Marketing, strategize it properly with the help of Content Marketing and promote our brands in an efficient manner that comforts and brings up confidence to the user or consumers.